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About #BetterLighting, a successful multichannel communication campaign
The 2019 European Lighting Summit and the related promotional campaign were one of the foremost successful milestones of the #Betterligting campaign carried by LightingEurope.
LightingEurope is the industry association that represents the lighting industry in Europe.
#BetterLighting is an integrated communication campaign designed in several phases.
In the first phase, a Web platform — valueoflighting.eu — was developed as a central point of information.
Currently, the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, and Youtube.
The European Lighting Summit 2019 dedicated to delivering #BetterLighting is a significant milestone of the campaign.
“Delivering #BetterLighting” was the focal theme of the 2019 European Lighting Summit.
A conference website has been released, allowing attendees to have up-to-date information about the event. Social media accounts of LightingEurope have been visually updated to the campaign. Video interviews have been produced.
The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s managerial team and the creative crew of the communication agency Page in extremis.
Located in Brussels, Page in extremis is a communication partner who can help you develop your communication campaigns integrating event, online platforms, publications and social media development.