Vision, mission and values statements are useful communication tools for any international organisation like institutions, associations or global corporations. These statements can guide your way to interact and communicate with all of your stakeholders.
If vision and mission statements are now well understood, the utility of values for the organisation has indeed been misinterpreted. If values are fundamental to people, then they should be essential to organisations.
Brands are about meanings, and nothing except values generates and supports better meanings. Nothing surprising that the best brands in the world are built on distinctive and very stable values.
Value is a concept or a principle that seems important enough to guide employee behaviour and decision-making inside the organisation.
Values act as a compass and a constant reference for your brand’s expression and development as you move forward. They also provide a strong anchor for your external stakeholders’ relationship with your organisation.
To be used efficiently and reinforce your communication impact, values must satisfy the test of certain criteria.
Here is a list of questions to which you could submit each of your organisational value: Is this value genuine? Is this value liveable? Is this value compelling internally? Will this value mean something to your external stakeholders? Is this value relevant to your brand? Does this value contribute to you being distinctive as a brand? Does this value have sustainability? Can you communicate this value to people? Would you fight to preserve this value?
Based in Brussels, the communication agency Page in extremis can help you set up a value system that will allow your communication team to maintain a high level of engagement within all your staff and with your external stakeholders.
Page in extremis has over 26 years of experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and global corporations.